10 Ways in Digital Marketing for business growth
Internet-based marketing or digital marketing covers a very broad area. It is not only the basics of product and service sharing over the internet. This is probably the reason why you will find a Digital marketing expert for SEO, another expert for email campaigns, and still another for affiliate marketing. Digital marketing involves not only using common online promotions such as SEO and link building, here are some easy tools and techniques. Most of them can be learned easily and free of cost.
There are endless possibilities in Digital marketing and it is your responsibility to make the most of it since you know that such opportunities exist.
1. Conduct keyword research – Before you start any digital marketing campaign, you need to realize that the internet is all about keywords and texts. Keywords are some specific trending words that are being searched over the internet in recent times.
There are various keyword tools available for free for a Digital marketer like you can take the help of google trends or other websites.; you need to find out which one is most suitable for your Digital marketing needs.
2. Use blogs and articles – Blogs and articles are not only great for search engine optimization; it is also good for link building, and for general website promotion. It is not surprising then that a lot of web owners rate content as one of the most important aspects of their Digital Marketing campaigns.
Posting on forums and placing your signature on it every time can direct relevant traffic to your website. Likewise, doing the same on blogs can produce the same result. Is it any wonder that Digital marketers always use this as one of their Digital marketing techniques?
3. Business listings – Search business listing websites or business directories and use their traffic for the development of your and your client’s business. You can go for business listing over some websites like www.justdial.com, www.google.com, www.vyavsaay.in, etc.
4. Have a mailing list – Never underestimate the power of sending newsletters and ezines to your visitors directly in their inbox. This is a great Digital marketing technique since the recipients usually open their emails to see what you have to offer.
5. Pay-per-click – Having a lot of traffic is definitely good but it would even be better if you make sales out of it. PPC campaigns entail an amount of risk because you will be investing a significant portion of your Digital marketing money if you decide to use it.
However, those who have tried PPC campaigns usually have good things to say about it.
6. Use social media – Using social media sites can be just as effective. Your site can be recognized by interested visitors if you have something good to offer.
7. Video Marketing – Creating video content is a little difficult but it is very much trendy among all. Youtube and Facebook are the major content holders and are mostly viewed by the public. After the evolution of 4G, the video marketing trend has increased in digital marketing.
Marketers can use trending moments to viral their content or videos. Amul has been using this for a long time.
8. Viral Marketing – This is a highly effective digital marketing technique that requires little effort on the part of the marketer once “influencers” find out the good things about the company.
9. Exchange links – Directory submissions and even paid links are effective to some extent but random link building with irrelevant sites can get you penalized by the search engines. Having organic and natural links from authority sites is still the best way if you want to focus on link building in your Digital marketing campaign.
10. Free classifieds – Writing about your business over free classifieds also provides some access to their traffic.
Digital marketing is not always easy. Sometimes, you need to force yourself to work despite setbacks and disappointments. You may have to give your time and most of the things must be done while starting marketing for any product or service.